Selling Goods and Services 

This Selling Goods and Services (NQF Level 4, SAQA US ID 8284) unit standard provides learners with the essential skills and knowledge required to achieve professional excellence in wholesale and retail sales operations, ensuring customer satisfaction and business growth.

This course is ideal for:

  • Sales representatives and customer service consultants in retail environments.
  • Individuals seeking to develop comprehensive sales and customer service competencies.
  • Retail employees aiming for supervisory or management roles.
  • Entrepreneurs and business owners involved in wholesale and retail sales.

Course price from

R4,343.00 incl. VAT

Start date

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Course duration

5 Days

Course language

English

NQF level

4

Credits

16

Entry level

NQF Level 3 or equivalent

Course ID

8284
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Course Info
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Completing this course will enable you to:

Upon completing this course, participants will be able to:

  • Identify and respond to a range of customer needs and requests.
  • Demonstrate applications and features of goods and services.
  • Provide exceptional customer service, including handling complaints.
  • Recommend alternative goods and services to meet customer needs.
  • Achieve sales targets and goals through professional sales techniques.
  • Apply organizational customer care and service policies.

Entry Requirements:

  • Verbal English communication skills at NQF Level 3 or equivalent.
  • Prior understanding of supplier and customer relationships is beneficial but not required.
  • Basic computer skills for sales management systems.

Course Outcomes

1. Professional Sales Practices

  • Set and achieve sales targets and goals.
  • Apply self-motivation and goal-setting techniques.
  • Implement marketing principles in selling goods and services.

2. Customer Engagement & Service Excellence

  • Identify and respond to diverse customer needs.
  • Demonstrate applications and benefits of various goods and services.
  • Provide additional information on complementary products and services.
  • Handle customer complaints professionally and objectively.

3. Sales Communication & Negotiation

  • Use effective verbal and written communication techniques in sales.
  • Apply negotiation skills to handle challenging customers.
  • Maintain internal and external communication for resolving customer queries.

4. Product Knowledge & Application

  • Provide accurate information regarding products, including guarantees and aftercare services.
  • Recommend suitable alternatives to meet customer requirements.
  • Demonstrate products and services based on customer needs.

Course Conditions

Pricing is exclusive of Travel Accommodation, Meals and PPE
Pricing is Inclusive of Training Material, Facilitation, Assessment and Certification
Pricing is based on training implemented at KT Academy in Mbombela
Pricing is based on group sizes of 5 + learners in a group
Discounts apply for large groups
Accommodation and meals available on request at additional rate
Special Pricing may apply for Public Training Dates

Interested in training for your company?

Off-site training available at your business

Contact one of our Business Sales Executives for tailored made training solutions for your business.

+27 13 744 9328
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Course Curriculum

Fundamental Modules

FM-01: Sales Excellence & Customer Focus (Level 4, 4 Credits)

  • Setting sales goals and achieving professional excellence.
  • Understanding organizational strategies for promoting goods and services.

FM-02: Customer Needs Analysis & Product Demonstration (Level 4, 4 Credits)

  • Identifying customer needs and responding effectively.
  • Demonstrating product applications and value-added features.

FM-03: Negotiation & Complaint Handling (Level 4, 4 Credits)

  • Negotiation techniques for handling difficult customers.
  • Procedures for dealing with customer queries and complaints.

FM-04: Communication & Marketing Strategies (Level 4, 4 Credits)

  • Applying effective communication techniques in sales.
  • Understanding local marketing trends and customer service policies.

Assessment & Certification
Formative Assessments:

  • On-the-job practical evaluations in retail environments.
  • Written assessments and case studies on sales practices.
  • Workplace-based projects evaluating customer engagement strategies.

Summative Assessment:

  • Final practical and theoretical examination on selling goods and services.
  • Demonstration of sales performance against set targets.

Why choose our Wholesale & Retail courses?

  • Low-pressure lesson environment.
  • Structured modular lessons.
  • We focus on both theory and practical knowledge.
  • Fully-accredited, experienced instructors.

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