Marketing of Merchandise 

This Marketing of Merchandise (NQF Level 4, SAQA US ID 8145) unit standard offers comprehensive knowledge and skills required to market merchandise effectively within agricultural and retail sectors, enabling learners to drive sales performance and enhance customer satisfaction.

This course is ideal for:

  • Sales and marketing professionals in agricultural trade sectors.
  • Individuals seeking advanced competencies in merchandise marketing.
  • Agribusiness owners and entrepreneurs looking to improve sales performance.
  • Retail managers and supervisors aiming for senior marketing roles.

Course price from

R3,450.00 incl. VAT

Start date

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Course duration

2 Days

Course language

English

NQF level

4

Credits

10

Entry level

NQF Level 3 qualification (or equivalent)

Course ID

8145
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Course Info
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Completing this course will enable you to:

Upon completing this course, participants will be able to:

  • Analyse and interpret customer behaviour to identify sales opportunities.
  • Provide comprehensive product information, including demonstrations where applicable.
  • Identify prospective customers and meet their specific needs.
  • Apply effective marketing strategies to close sales successfully.
  • Complete all necessary sales documentation accurately.
  • Handle customer objections, concerns, and provide alternative solutions.

Entry Requirements:

  • NQF Level 3 qualification (or equivalent) in literacy, numeracy, and communication.
  • Prior understanding of customer and supplier relationships.
  • Basic computer skills for capturing and extracting data.
    Extensive product knowledge on merchandise to be marketed.

Course Outcomes

1. Customer Analysis & Prospecting

  • Analyse and interpret customer behaviour for targeted marketing.
  • Identify prospective customers based on behavioural insights.
  • Tailor marketing approaches to meet customer needs.

2. Product Information & Demonstration

  • Provide accurate product information, including guarantees and conditions.
  • Demonstrate products effectively to meet customer expectations.
  • Recommend alternative or substitute products as required.

3. Marketing Process Completion

  • Recognise purchase indicators and close deals efficiently.
  • Complete relevant documentation according to operational procedures.
  • Coordinate with relevant departments to ensure sales fulfillment.

4. Workplace Compliance & Safety

  • Comply with relevant statutory requirements, including handling hazardous substances.
  • Maintain workplace safety and adhere to customer care principles.
  • Restore the work area after marketing activities.

5. Communication & Customer Engagement

  • Effectively communicate product advantages and address customer concerns.
  • Handle objections professionally to achieve sales targets.
  • Maintain ethical standards and promote positive customer relationships.

Course Conditions

Pricing is exclusive of Travel Accommodation, Meals and PPE
Pricing is Inclusive of Training Material, Facilitation, Assessment and Certification
Pricing is based on training implemented at KT Academy in Mbombela
Pricing is based on group sizes of 5 + learners in a group
Discounts apply for large groups
Accommodation and meals available on request at additional rate
Special Pricing may apply for Public Training Dates

Interested in training for your company?

Off-site training available at your business

Contact one of our Business Sales Executives for tailored made training solutions for your business.

+27 13 744 9328
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Course Curriculum

Core Modules

CM-01: Customer Behaviour & Prospecting (Level 4, 3 Credits)

  • Analyse customer behaviour and identify potential buyers.
  • Understand how to approach different customer segments.

CM-02: Product Marketing & Demonstrations (Level 4, 3 Credits)

  • Conduct product demonstrations tailored to customer needs.
  • Provide detailed product knowledge, including warranties and benefits.

CM-03: Sales Process Management (Level 4, 2 Credits)

  • Complete all sales-related documentation accurately.
  • Handle sales transactions and close deals effectively.

CM-04: Compliance & Safety in Marketing (Level 4, 2 Credits)

  • Apply statutory safety requirements during marketing processes.
  • Handle hazardous merchandise following legal requirements.

Assessment & Certification

Formative Assessments:

  • Practical demonstrations in marketing environments.
  • Written assessments and case studies on marketing strategies.
  • Workplace-based projects focusing on customer engagement and sales completion.

Summative Assessment:

  • Final practical and theoretical examination on merchandise marketing.
  • Demonstration of competency in product knowledge, customer service, and marketing techniques.

Certification:

  • Successful learners will receive a Statement of Results for completing the unit standard “Marketing of Merchandise” (NQF Level 4, SAQA US ID 8145), accredited by AgriSETA.
  • This certification qualifies learners for employment in marketing roles within agricultural trade and retail environments.

Why choose our Wholesale & Retail courses?

  • Low-pressure lesson environment.
  • Structured modular lessons.
  • We focus on both theory and practical knowledge.
  • Fully-accredited, experienced instructors.

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